Help! My LinkedIn Profile Has Multiple Personalities


Question of the Day: I have a speaking business and a 9-to-5 job as an accountant. It confuses potential clients when they look me up and see accounting stuff in my LinkedIn profile.

Decide whether you want to use LinkedIn primarily to grow you speaking business or to grow your corporate career.

Consider reorienting your profile towards your business: change you profile headline to “Speaker, Speaking Coach, Entrepreneur” and add a summary: “An accomplished and passionate speaking coach with 5 years coaching experience” etc.

Also, do you have a website devoted to your speaking business? Make sure you include a link in your profile.


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