It Takes Two to Tango: LinkedIn/Twitter Interface

Imagine that you have two employees working on the same project. They are both talented and diligent; however, they don't coordinate their efforts at all. Do you think there is any efficiency lost due to them not setting a common strategy and not working in sync? You bet there is! And yet, this is exactly… Continue reading It Takes Two to Tango: LinkedIn/Twitter Interface

A Secret LinkedIn Feature

Very few LinkedIn users know that you can share, tweet, and email a customized link to a particular document in your LinkedIn profile. How is this valuable, you ask? Let me explain. There are three main reasons you want to leverage this vastly underutilized LinkedIn feature. 1. Using this feature is a great way to add value… Continue reading A Secret LinkedIn Feature

3 Magical LinkedIn Questions to Ask

Did you know that all it takes to avoid making costly mistakes in the area of LinkedIn engagement is asking 3 simple questions before you take action? Let me explain. When considering taking a certain action on LinkedIn, ask yourself: 1. Will it negatively affect my personal brand? 2. Will it negatively affect the people… Continue reading 3 Magical LinkedIn Questions to Ask

Your LinkedIn To Do List

Do you have a LinkedIn to do list? What’s that, you ask? It's simply a list of activities you will be engaging in on LinkedIn to accomplish your professional goals. It's a bridge between your long term objectives and your everyday activities. It's the answer to your: "Now that I have clarified my goals, how exactly… Continue reading Your LinkedIn To Do List

Claim Your Territory: Customize Your LinkedIn Profile URL

  You have heard that it's important to customize your LinkedIn profile URL (claim your vanity URL), but simply didn't get around to it. Or, most likely, you don't feel particularly motivated to take care of this as you don't know why exactly it matters. So why is it crucial to customize your LinkedIn profile URL, you ask?  This little… Continue reading Claim Your Territory: Customize Your LinkedIn Profile URL

Help! My LinkedIn Profile Has Multiple Personalities

Question of the Day: I have a speaking business and a 9-to-5 job as an accountant. It confuses potential clients when they look me up and see accounting stuff in my LinkedIn profile. Decide whether you want to use LinkedIn primarily to grow you speaking business or to grow your corporate career. Consider reorienting your… Continue reading Help! My LinkedIn Profile Has Multiple Personalities